Adapting Business Protection To The Mobile Era

June 24, 2011

More people are turning to mobile technology such as smartphones and tablets to access the Internet and perform functions that used to require computers and laptops. This includes making business or other consumer transactions. The down side is that fraudsters are quickly learning how to use mobile devices for fraudulent transactions and are attacking businesses. With this in mind, it is important that all businesses have a Mobile Device Identification strategy in place to detect fraudulent devices and prevent these transactions from occurring in the first place.

The good news about device identification is that it tends to be relatively inexpensive. In a way, it is a matter of extending online authentication methods to mobile devices. Authentication methods are needed in areas other than retail transactions. They are needed in gaming, financial services, medical industries and social networks as well as retail outlets. Not only should the identification method keep out potentially fraudulent transactions, but it should also correctly identify true customers. Furthermore, the identification method needs to be compatible with each individual industry because fraudsters tend to use similar methods within industries but not across them.

Just as with computers and laptops, a Mobile Device Identification strategy needs to have certain criteria to make sure it is effective and does not inadvertently block true customers. This is why it is important for the strategy to be geared to a specific industry. A mobile device that has been identified as a threat to an adult or gambling site may not necessarily be a threat to a travel site. The strategy needs to look for suspicious activities toward a specific industry.

As one implements an identification strategy, it is important to understand the advantages as well as the disadvantages to device identification. Also, since it is unlikely that mobile transactions will completely replace online transactions, one also needs to understand how to transfer online methods to mobile devices. Business owners should also know why they need a passive layer of security in the first place. This will help to make distinctions among vendors of digital identification so that they can determine what system or strategy will work best for their business needs.

There are many factors to consider when deciding upon an effective Mobile Device Identification strategy. Not only should it be compatible with one’s specific industry but also with one’s specific business model. It should also be effective enough to recognize true transactions from fraudulent ones. People using their mobile devices to commit fraud are becoming more sophisticated in their methods, so businesses have to adapt in order to protect themselves. Choosing a compatible identification system will help prevent fraud before it occurs and let customers know their transactions are safe.


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