With the advent of smartphones, many people communicate with others in a multitude of ways. For older generations, they likely remember the days of continually receiving contact from random telemarketers. Nowadays, these telephone calls have transformed into emails that automatically filter to one’s spam folder. With this said, younger generations probably wonder about the telemarketing definition and how these calls came into existence. Millennials and those belonging to Generation Z typically converse over social media, live streams, or video chat through a smartphone of choice. The world is continuously changing, and there is no telling if telemarketing will still exist as the 21st century continues. For those uninitiated with the telemarketing definition, it is interesting to discern what this practice entails.
Telemarketing is commonly referred to as one of the primary forms of direct marketing, which involves the solicitation of a prospective buyer by a salesperson. Typically, this practice occurs over the phone, but door-to-door sales is another way that telemarketing occurs. With caller identification, the majority of people no longer answer unknown or unexpected phone calls. People purchase ring doorbells to track the behavior in front of a residence, so door-to-door sales will likely last only a few more years. Telemarketing has evolved by scheduling video conferences with potential consumers to provide product demonstrations and offer demo accounts to interested parties.