Search Engine Optimization
SEO

Why Search Engine Optimization Is Critical for the Insurance Business in 2020

For consumers looking for virtually any kind of service today, the first stop is a search engine such as Google or Bing. They may not realize why one business pops up first to a given query, but they tend to trust the results and are likely to visit one of the first sites listed. This is why businesses today are increasingly turning to search engine optimization to drive traffic to their websites. Industry experts suggest that insurance SEO in 2020 is more important than ever.

Why SEO for Insurance?

Insurance is one of the more competitive industries in the United States, and insurance is a product that is challenging for consumers to understand. It’s equally daunting to compare providers. The result is that consumers are more likely to make a purchase from one of the first providers they find. This is where SEO comes in.

How Best To Leverage SEO

SEO may seem a bit overwhelming to the non-expert, and it may not be obvious what is worth paying for. If you are considering bringing on a firm to assist your insurance agency, it will want to understand a few key things that only you, as an industry expert, can answer:

  • What problems do your potential customers have?
  • What language or phrases might they use to look for solutions?
  • Which solutions are they seeking most often in 2020?

Coming armed with this information will help jump-start the process of using SEO to ensure that your potential customers find you first.

Search results are powerful. Help bring customers to your agency by harnessing the power of SEO.

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